aNDrEa WISE

About

I build editorial programs for tech and design brands. Before tech, I honed my creative and editorial judgment over 15 years of commissioning, creating, and art directing visual storytelling at the highest levels of publishing. I’m equally at home in the operations and systems layer, designing and deploying AI-powered production workflows that let small teams punch above their weight.

Most recently, I led the editorial team behind Design at Meta, the company’s brand storytelling program for design with a combined social audience of 1.7 million. As the creative producer and editorial lead, I rebuilt the program from the ground up after a period of dormancy, hiring the team and setting the editorial vision while overseeing a high six figure budget for in-house creatives, agency partners, and paid media. Under my leadership, site traffic more than doubled quarter over quarter, social campaigns reached hundreds of thousands across seven surfaces, and I launched and grew the company’s first Substack audience from a standing start. I also built the AI-powered operations tools my team used daily to amplify our capacity and increase our publishing velocity.

I began my career as a photojournalist and filmmaker and later edited photography for newspapers and magazines like National Geographic and Newsweek, culminating in five years in visual strategy at ProPublica. My hybrid editorial and operations role involved commissioning and art directing original photography, illustration, and other forms of visual journalism for complex and highly sensitive projects, while developing the systems to operationalize creative production at the nation’s largest nonprofit investigative newsroom.

At ProPublica, I was the editorial lead and commissioning editor for the most read story of the year, a yearlong photo essay awarded Online Storytelling Project of the Year from Pictures of the Year International and the RFK Book and Journalism Awards Grand Prize. As part of ProPublica’s reporting on the consequences of abortion bans, “The Year After a Denied Abortion” was also awarded the Pulitzer Prize for Public Service, a National Magazine Award for Public Interest, a George Polk Award for Medical Reporting, the Worth Bingham Prize for Investigative Journalism, and the Taylor Family Award for Fairness in Journalism.

I also co-founded Diversify Photo, a 501c3 nonprofit I grew over a decade from an idea into a global community and database of 2,000+ underrepresented visual creatives that editors and brands around the world now hire from.

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