Design at Meta

At Meta, I led the Design at Meta editorial program publishing on 7 surfaces, including the Design at Meta blog and worldwide social channels with a combined audience of 1.7 million across Instagram, Facebook, and Threads.

Before my position was eliminated in 2026, I rebuilt the program from the ground up after a period of dormancy, setting the editorial strategy and vision that others aligned to. Under my leadership, site traffic doubled quarter after quarter. I hired and managed a cross-functional team including agency partners and contractors against a high six-figure budget, defining both the function of my role and the mandate of the program. I established streamlined governance partnerships and review processes with HR, comms, and legal to manage the risk of publishing content about employees, internal operations, and products.

I also built AI-native production workflows to augment the team’s capabilities across writing, editing, brand compliance, and competitive research, including designing and building the internal tool my team used daily to manage editorial production. I published internal thought leadership sharing my AI learnings, enabling others across the organization to adopt the same practices, and I convened a cross-functional editorial advisory group spanning Meta’s design disciplines, extending the program’s influence and reflecting the full breadth of the organization.